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Boxy Girls are dolls that order their clothes on the internet. They were created by Jay at Play, a toy company housed within the New York-based home goods company Jay Franco & Sons, which reportedly makes about $140 million a year selling pop culture- and cartoon-branded towels and bedding.

Boxy Girls are boxy. Their eyes, and heads, and mouths, and feet are designed to look sort of like boxes. This design choice is meant to draw a parallel between the girls themselves and the boxed clothes, accessories, and “surprises” that come with them — in miniaturized shipping boxes, because Boxy Girls are dolls that shop online. Get it? They are boxy, and they love boxes.